Food4Future Survey on Food Processing

SECTION1 HIDDEN
1) Company Information : -

a) Name of Company
SIME DARBY
b) Address
Innovation Centre Asia,
Sime Darby Kempas,
PLO 79, Jalan Besi 2,
Pasir Gudang Industrial Estate,
81700 Pasir Gudang,
Johor Darul Takzim.

c) Telephone 019-3393176
d) Contact Person Mrs. Norhanis Jamaluddin
e) Position SENIOR CHEMIST
f) Email norhanis.jamaludin@simedarby.com
2. Which of the following categories best describes the food industry sector your organisation operates in?
(Please check all that apply)
h. Oils and fats; Specialty fats (research and Development)
3. Please define your organisation's sales turnover for the most recent financial year a. 0 to RM299,000
4. Please specify the number of staff employed (fulltime) by your organisation a. 1 to 20
5. What are the geographical markets you are active in?
(Please tick all appropriate boxes)
Malaysia; ASEAN
6. What is the principal food processing activity of your organization based on proportion of annual total sales? Supplying semi-prepared food products for use in further processing
SECTION2 HIDDEN
7. What is the MAJOR issue that could be delayed your production process? Shortage of raw Materials
8. Is outsourcing used? (If so, it is used due to) Lack of capacity
9. How do you control the quality and consistency of product out-put? Established the SOP for processing activity
10. Based on the current business scenario of your branding existence and business sustainability for future expansion, please indicate your criteria status as follows; HIDDEN
10.1. Product branding awareness High
10.2. Product acceptance in the market High
10.3. Innovativeness of the product High
10.4. Export market potential High
10.5. Global Market Competition High
10.6. Production capacity for volume order High
11. What critical skills are needed to succeed in your business (behavior capabilities and technical skills)? Management and leadership
SECTION3 HIDDEN
12. What major obstacles will the company face in reaching business target? Capital investment in technology updates
13. What are the critical issues that put the success factors at risk? Product quality
14. What could be the main problem in financial affairs of your current business? Rising current rates
15. Potential issue in upgrading plant facility: 
Limited funding of capital expenditure (CAPEX)
SECTION4 HIDDEN
LEVEL HIDDEN
16. What kind of external supports do you require from SIRIM?
    
  1234
Technology Innovation 
Technical Services 
Testing and Certification 
Training and Consultancy 
17. What kind of external supports do you require from other government Ministries/Agencies?
     
  1234
Grant and Incentives 
Promotion and market access 
Entrepreneurship Development 
Capital Expenditures 
SECTION5 HIDDEN
18. Where on the supply chain do you plan to expand your business? Machinery and automation
19. Which action do you plan for your business growth? Access to a new customer groups
20. Any facility and equipment changes or upgrade that will be needed in the longer term? 
 
Upgrade and update with a smart manufacturing system
Survey Completed. Thank you HIDDEN